Pharma marketing is complex. We make it simpler.

Data Strategy

for Pharma

Every interaction has the power to matter. With the right data strategy, we help pharma marketers deliver engagement that is personalised, impactful, and aligned to business goals.

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OUR SERVICES

CONTENT TAXONOMY

Apply a consistent taxonomy to every piece of content, making it easier to see which themes, messages, and formats truly drive engagement and impact.

See how it drives impact

CUSTOMER PROFILE

Bring together customer data from every channel into a single view. With this, you can segment audiences and define engagement strategies based on real behaviors and attributes.

See how it powers engagement

DATA ACTIVATION

Turn data into action with personalized tactics that scale across every channel. Automate execution and deliver the right message at the right time, turning each touchpoint into a coordinated customer journey.

See activation in action

IMPACT MEASUREMENT

Know what’s working and what’s not. Measure engagement, assess performance, and connect results to business goals, giving you the evidence to refine strategy and prove impact.

See insights come to life

MEET THE TEAM

We’re hands-on experts dedicated to achieving real impact for your business. Our approach is no-nonsense and outcome-driven: Focused on delivering tangible, measurable results.

Delivery Lead

Tom Botting

Tom is the Co-founder and Delivery Lead at Forge DC. He helps pharma teams cut through complexity, align strategy with execution, and turn fragmented data into meaningful customer engagement. With years of experience in pharma marketing, Tom is focused on turning strategy into action, unifying data,
activating journeys at scale, and building solutions that last.

Client Lead

Toon De Baere

Toon is a pharma leader turned entrepreneur, known for shaping AstraZeneca’s first global Omnichannel strategy. He brought together diverse teams, technologies, and markets to redefine how the company engaged with healthcare professionals worldwide. At Forge DC, he draws on this experience to help clients
move from bold ideas to execution that truly delivers.

AI & Data Strategy Consultant

Mina Boostani

Mina transforms complex data ecosystems into intelligent, scalable solutions through strategic AI and automation. She has contributed to one of the world’s most ambitious projects, driving digital transformation for a cognitive city in
Saudi Arabia. At Forge DC, she helps Pharma companies connect technology with science, applying AI and data strategy to deliver clarity, efficiency, and measurable impact.

Data Analyst

Viktória Juhász

Viktória is a Data Analyst with over a decade of experience turning raw data into decisions. She has built scalable models, self-service dashboards, and analytics frameworks for companies like GitLab, Revolut, and GE. At Forge DC, she ensures pharma data is accurate, structured, and actionable, transforming complex datasets into insights leaders can trust.

Data & MarTech Specialist

Fabio Barboza

Fabio has supported brands like Nike, Ralph Lauren, ASOS, and Kia, building global data and paid media strategies. His expertise helps companies streamline workflows and scale personalisation with confidence. At Forge
DC, he applies this experience to deliver efficiency and impact for pharma
clients.

Pharma marketing is complex. We make it simpler.

OUR SERVICES

CONTENT TAXONOMY

Apply a consistent taxonomy to every piece of content, making it easier to see which themes, messages, and formats truly drive engagement and impact.

CUSTOMER PROFILE

Bring together customer data from every channel into a single view. With this, you can segment audiences and define engagement strategies based on real behaviors and attributes.

DATA ACTIVATION

Turn data into action with personalized tactics that scale across every channel. Automate execution and deliver the right message at the right time, turning each touchpoint into a coordinated customer journey.

IMPACT MEASUREMENT

Know what’s working and what’s not. Measure engagement, assess performance, and connect results to business goals, giving you the evidence to refine strategy and prove impact.

MEET THE TEAM

WHY WORK WITH US?

We've been here before

proven success in pharmaceutical.

No fluff, no fillers

just what works.

Your challenges, our solutions

tailored to you.

Let’s unlock your data's potential